Girl Scouts of Utah
  • 27-Oct-2021 to 26-Dec-2021 (MST)
  • Marketing/Communications
  • Salt Lake City, UT, USA
  • Full Time

Comprehensive benefits plan including medical, dental, vision, life insurance and 401(k) with 4% employer match with very generous time off policy including 12 paid holidays and PTO accrual.

Job Description

Position Title: Marketing Specialist

Classification: Full-Time

Reports To: Marketing Manager

Job Summary/Purpose

Under the direction of the Marketing Manager, this specialist will support Girl Scouts of Utah's marketing efforts by developing creative content (email, newsletter, social media, etc.) that resonates with target audiences. The Marketing Specialist will help engage, inform, and motivate potential and current members, donors, volunteers, and the general public. This position is instrumental in storytelling, writing, editing, design, and online and social messaging that effectively communicate the value of Girl Scouts.

This strong team member will:

  • Elevate Girl Scouts' iconic brand and create content to drive desired customer behaviors and organizational goals.
  • Help identify target audiences and develop strategies for content and digital campaigns that will engage, inform, and motivate leads, illustrate the brand's differentiation, and elevates the brand's positioning.
  • Assist in writing communications products such as newsletters, publications, web, and social media for existing members, families, volunteers, donors, and board members.
  • Monitor and adjust content and placements based on results and goals, communicate key results and trends.
  • Evaluate the effectiveness of marketing messages, ensuring that communications activities support the Girl Scout Movement.


  • Collect, edit, and assist in developing content for e-communications and social media efforts. Ensure that all interactions through social media channels are thorough and timely with an emphasis on maintaining a customer-centric approach to answering questions and problem-solving.
  • Become an expert of Salesforce Marketing Cloud to strengthen council communications, develop email automations and drip campaigns, use segmentation and personalization.
  • Work with Marketing Manager to implement effective social media campaigns outlined in marketing plans, to include daily management of comments, posts, and questions.
  • Work with Marketing Manager for various web updates in Adobe Experience Manager
  • Collaborate with Marketing team on all marketing campaigns and initiatives to ensure consistent and effective message delivery
  • Integrate GSU messages with GSUSA brand guidelines and standards to project an image that is consistent and appropriate for local and national audiences.
  • Collaborate with department to manage social media campaigns and lead nurturing campaigns intended to reach potential members, volunteers, and donors. Evaluating customer research, market conditions, and competitor data.
  • Ensure delivery of digital content is consistent with marketing strategy and aligns with overall council objectives and communication standards.
  • Participate in special and community events as a representative of the council in order to build awareness and visibility within the community as needed.
  • Adhere to cross-channel social media plan for the organization, as well as source and write content.
  • Proactively research stories and testimonials that enhance the Girl Scout image and brand and provide increased visibility to the council.
  • Assist in creating PowerPoint presentations, video communications, and event programs for council events and initiatives.
  • Work collaboratively with all functional areas of the council to develop communications pieces and messages that support and achieve the council's membership, recruitment, engagement, fund development and other goals.
  • Contribute to and maintain social content calendars.
  • Adhere to the master publications schedule. Ensure timelines, procedures and

project deliverables are met for all major publications.

  • Job duties may be subject to change pursuant to activities of the department and the

organization as a whole.


  • BA/BS degree in related field of work (marketing, communications, graphic design, etc.), or related experience
  • 1+ years related experience
  • Excellent writing and social media skills
  • Some graphic design experience or knowledge preferred
  • Ability to identify target audiences and devise engaging campaigns
  • Basic knowledge of web content management systems (Adobe Experience Manager (AEM) preferred.
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience on PC platform is a plus.
  • Experience in email marketing (Salesforce Marketing Cloud a plus)
  • Detail oriented, strong problem solving and project management skills; eager to learn
  • Proficient in social media tools and analytics
  • Ability to take constructive direction well
  • Ability to establish and maintain effective interdepartmental relationships
  • Ability to manage multiple projects simultaneously and in deadline-oriented environment
  • Strong organizational skills and attention to detail
  • Girl Scout experience or knowledge preferred
  • Technical understanding of publication production
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